Created by Clyde

Behind the Brand + Processing Releases on Monday

Processing Comic begins next week.

It feels weird to hype up a free comic that I’ve ultimately been putting together as a form of therapy. But I needed to vomit some words, to re-orient and give myself some time to flesh out the first couple of issues. I’m excited to show you all the first part on Monday.

For new readers, go check out this page to learn more about Processing. For everyone else, I just wanted to offer some closing thoughts on the brand I built - Created by Clyde.

The brand that I have created is something I haven’t discussed yet in this newsletter, and I wanted to take a quick moment to reflect.

I struggle with personal branding. I don’t like to identify with any specific idea or values. But I knew that this would be important if I were to start releasing my comic to the public, and especially if I wanted it to see some longevity. The desire for a pen name that was…separate, but identifiable was important to me.

I landed on my middle name, because it is one that I have seldom liked over the years. I have taken on a new perspective in the last year or so though, as it ties very closely to the relationship I had with my dad. My father, Clyde “Chubby” Johnson, and his father share that name. The book itself will be exploring this relationship heavily - as my father had passed away last year.

A lovely photo of us drinking at my 21st birthday party

I look back on him with such appreciation and love. The thoughts I once had about the antiquated and southern flavor of the name Clyde have melted away. In its place is a deep appreciation for the man, and the person that he made me. I was Created by Clyde - and these creative works were created by me. I couldn’t think of a better signature, as it is also his signature - the handiwork of generations that celebrates our similarities and our many differences in a form that he likely never would have seen coming.

With that in mind, Created by Clyde is where these projects will live - a disparate collection of artworks, writing and ideas orbiting this oddly ambitious comic project - Processing.